Alliance Marine acquires Marathon Leisure
Alliance Marine Group, the French recreational boating and marine equipment distributor, has acquired Marathon Leisure as a further step in its international development scheme.
Alliance Marine, with its HQ in La Garde, already has a strong foothold in the UK with Ocean Safety and Typhoon a part of the group since 2018. In addition to boating accessories, the marine equipment distributor also incorporates the design and production of home-branded safety at sea and rescue systems for the leisure boating, watersports and commercial marine industries.
Jean-Paul Roche, the CEO of Alliance Marine, sees the acquisition as an opportunity to expand further in the UK markets.
“Our strategy is built on a combination of organic and acquisitive growth, with a special focus on international development. Teaming up with Marathon Leisure is a major step that now positions our group at the forefront of the UK market, one of the most attractive markets for us in Europe.
“Other existing Alliance Marine affiliates in the UK include Ocean Safety and Typhoon and, with the addition of a strong distribution expert with a good reputation, the group has come full circle. We are convinced that Marathon Leisure will be a flagship unit and play a pivotal role in our group’s growth and performance in the UK.”
Marathon Leisure was created in 1992 by Tim Millinder and his wife Alison and today is a successful marine equipment distributor to the marine leisure market in the UK and Ireland, operating from Hayling Island.
Millinder is keen to see the expansion provided by the acquisition.
“By joining Alliance Marine, we are totally geared up for expansion and growth. We will broaden and deepen our portfolio with the addition of some of the group’s products and brands, and look forward to taking advantage of pooling buying resources.
“Another important point in our closer ties with Alliance Marine is our preserved autonomy and identity: a large part of the success of Marathon Leisure comes from our agility and consistent service to the trade and we are very pleased that Alliance Marine management is on the same page.”
The Marathon Leisure team will remain the same following the acquisition.