Boat brokerage acquired by boatfolk

United Kingdom
14th September 2021

Boat brokerage acquired by boatfolk

Boat brokerage acquired by boatfolk
Company: boatfolk, Whyboats
Business Type: Boat Sales

Whyboats, the boat brokerage based in Southampton, has been acquired by boatfolk.

Whyboats was established in 2011 as a boat brokerage focusing on sales of high-quality monohull yachts, motorboats and catamarans. After a move to Deacons Marina, it was appointed as the England, Northern Ireland, Ireland and Wales Exclusive Agent for Elan Yachts in 2016.

Boatfolk runs 11 marinas, including Portishead, Conway and Rhu, and the acquisition will see it become a boatpoint brokerage. The new boat sales location, boatpoint Hamble, will take over the existing offices at Deacons Marina.

With over 20 years of experience in the UK and European brokerage industry, boatpoint is an international specialist in the sale of brokerage and new boats, and the new office at Deacons is a strategic move to further bolster its expanding boat sales business presence on the South Coast. It will be the seventh boatpoint office in partnership with Network Yacht Brokers, one of the largest groups of independent yacht brokers in the UK and Europe.

Following the acquisition with Whyboats Deacons, boatpoint will be an exclusive dealer for Elan Yachts in England, Wales and Ireland.

Michael Prideaux, Managing Director at boatfolk, sees the purchase as an investment.

He commented:

Ian Watkins, outgoing Director of Whyboats, believes the Deacons site is an important one.

He commented:

Ian Watkins’ former co-Director, Andrew Hyland, will be staying on and heading up the new boatpoint brokerage office in Southampton and will join boatpoint as Group Operations Manager.

He commented:

Ian Watkins concluded:

About Boatpoint About Boatfolk

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