BOAT International Media acquires Boating Communications

United Kingdom
10th January 2022

BOAT International Media acquires Boating Communications

The superyacht multimedia, events and intelligence company BOAT International Media (BOAT) has acquired Boating Communications, the data, digital and B2B media organisation, and publisher of International Boat Industry (IBI) magazine.

The acquisition sees BOAT strengthen its position in the B2B market. Founded in 1968, and based in St Albans, IBI is the most established and respected magazine serving the volume boat industry. The deal also includes IBI’s market intelligence platform, IBI Plus, its digital channels and the company’s events.

Three of Boating Communications’ directors, Ed Slack, Philippa Drysdale and Philip Pereira will continue with the company, as will all the staff, while its CEO Nick Hopkinson, who has been associated with IBI since 1968, will act as a consultant to BOAT.

BOAT, with its HQ in London, will maintain the B2B services IBI provides to the global boating industry and will develop its print and digital offering. IBI Plus, meanwhile, will complement BOAT’s existing and market-leading BOAT Pro market intelligence platform, which serves the superyacht industry.

BOAT’s co-CEO Toby Moore sees the acquisition as a chance to move forward with combined strength.

He said:

Tony Euden, co-CEO of BOAT, added:

Nick Hopkinson, CEO of Boating Communications, believes the purchase will assist in development and growth.

He commented:

About BOAT International Media


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