Boats Group acquires European online boat marketplaces from media group

25th January 2021

Boats Group acquires European online boat marketplaces from media group

Following on from its recent majority stake acquisition by a Permira Funds-backed company, Boats Group has acquired further online marketplaces from Friday Media Group.

Boats Group, which provides the online classifieds marketplace for boats and yachts in the world (Boat Trader, YachtWorld,, Cosas De Barcos, iNautia, Annonces du Bateau, Botentekoop), has acquired the leading boating marketplaces in England, and, as well as the popular sister site in Germany,, from Friday Media Group.

Adding the three portals to their growing portfolio of international sales platforms reinforces the company’s focus on expanding its global footprint.

Sam Fulton, CEO of Boats Group, commented:

Boats Group’s online boat marketplaces connect the largest global audience of boat buyers with sellers and manufacturers, and the company now begins technical upgrades and marketing investments to further enhance user experiences on the newly purchased platforms.

For customers currently marketing inventory on, or, this acquisition offers new access to more international markets as they now have the option to list and market boats on any Boats Group-owned portal around the world.

Sam Kidger, CEO of Friday Media Group, commented:

About Boats Group


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