Company: BRP, Bryton Marine Group
Business Type: Boat Builder
UK & International Business Sales and M&A News
Aluminium boats manufacturing group Bryton Marine Group, a family-owned company, is to acquire Alumacraft assets from powersports specialist BRP.
This follows BRP’s decision to sell its marine businesses to concentrate on its core powersports activities, enhancing its position for long-term success.
BRP supplies powersports products, propulsion systems and boats – its first product, the Ski-Doo, was created in 1959 in Valcourt, Quebec, by J-A Bombardier, followed by further products for adventure seekers. In the leisure marine industry, its brands include Sea-Doo watercraft and pontoons, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems.
It also offers parts, accessories and clothing.
Still headquartered in Valcourt, the business employs nearly 20,000 people worldwide, with innovation centres, manufacturing facilities and offices on all five continents supplying 130 countries.
José Boisjoli, President and CEO of BRP, said:
“I am proud of the strong foundation we have built over the years for this iconic brand, and happy to have found the right buyer for Alumacraft. The family-owned Bryton Marine Group has been in business for decades and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business.”
José Boisjoli – President and CEO of BRP
Bryton Marine Group is a group of marine manufacturers specialising in aluminum boats ranging from 17ft to 150ft, with brands serving commercial, government, recreational sportfishing and adventure boat markets in North America. Brands include Brix Marine, Kingfisher, Duckworth and Weldcraft.
The business, with operations in Washington State and British Columbia, will be acquiring Alumacraft assets in St. Peter, Minnesota.
Byron Bolton, CEO of Bryton Marine Group, commented:
“We are thrilled to acquire the Alumacraft marine business from BRP. This expansion of our North American boat building brand footprint supports our growth and long term ownership objectives.
“For more than 75 years, Alumacraft has been part of family memories. Its heritage is strong in the marine community and we can’t wait to continue growing the brand worldwide. We look forward to welcoming to the Bryton family Alumacraft’s talented employees and loyal dealers. They have been instrumental in building the brand’s reputation for quality and innovation.”
Byron Bolton – CEO of Bryton Marine Group
This transaction is expected to close by the end of BRP’s first quarter. During this period, BRP and Bryton Marine Group will work in collaboration to ensure a smooth and successful transition for all parties involved.
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