Company: Fanautic Club, Freedom Boat Club
Business Type: Boat Share
UK & International Business Sales and M&A News
Freedom Boat Club, the world’s largest boat share operator, has acquired Fanautic Club, with its European customer base.
With 23 locations in major coastal cities and tourist centres across Spain, the Fanautic boat club is one of Europe’s largest, currently serving more than 600 members through the shared-access boating model.
Freedom Boat Club was founded in 1989 in Florida, and is owned by US-based Brunswick Corporation, and currently touts over 40,000 memberships at 289 locations across 33 states, Canada, and Europe. The acquisition has given the company a significant foothold in Spain whilst adding to existing locations in France and the UK.
Jason Worthy, Vice President of Boating Services, EMEA at Brunswick, is keen to see further growth of the club across Spain.
He commented:
“Spain is one of the great boating destinations in Europe and we are thrilled for the opportunity to serve the members of Fanautic Club and continue our growth across coastal Spain.”
Jason Worthy – Vice President of Boating Services, EMEA at Brunswick
Diego Orallo, Co-Founder of Fanautic, agrees that the acquisition will benefit both clubs.
He said:
“There are many synergies between Fanautic Club and Freedom Boat Club.
“Freedom is the most established boat club brand in the world, and we look forward to welcoming them to Spain and supporting their continued success.”
Diego Orallo – Co-Founder of Fanautic
Of Fanautic’s 23 locations, Freedom said six will be owned and operated as corporate locations and 17 will continue to be franchisee owned and operated.
The Fanautic deal marks the fourth acquisition made by the Freedom Corporate Team in just over a year, following the purchase of the New York territory in early April, the Chicago territory in early March and the Charleston, South Carolina territory in the Spring 2020.
Brunswick’s portfolio includes Mercury Marine engines along with boat brands including Bayliner Boats, Boston Whaler, Cypress Cay Pontoon Boats, and Sea Ray.
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