Company: Brunswick Corporation, Freedom Boat Club
Business Type: Boat Share
UK & International Business Sales and M&A News
Freedom Boat Club has acquired the Freedom Boat Club of Tampa Bay franchise operation and territory, the largest in the Freedom network.
This acquisition includes all 30 current Tampa Bay-based locations, as well as the rights to expand and build new club locations throughout the territory. Located directly north of the company’s headquarters in Venice, Florida, this acquisition will establish two adjacent corporate-owned club territories with over 50 locations spanning from Crystal River to Marco Island.
Cecil Cohn, Freedom Boat Club Network’s President, acknowledges the growth opportunities with this latest acquisition.
He said:
“The acquisition of the Tampa Bay business and territory presents a tremendous opportunity to expand our corporate footprint and accelerate growth in one of the fastest-growing regions in the United States. Our members can experience incredible boating both in the Gulf of Mexico and the many freshwater lakes in the area.
“The Tampa Bay franchise owner has been a longtime partner to Freedom and has done an outstanding job of scaling the business and establishing a talented team committed to remarkable member service.”
Cecil Cohn – President of Freedom Boat Club Network
Freedom Boat Club entered the Tampa Bay market in 2012 under the leadership of former owner, Glenn Bergoffen. Over the past 10 years, the territory has grown to become the largest franchise in the Freedom network.
Freedom, a division of Brunswick Corporation, was founded in 1989 and is the world’s oldest and largest boat club. This acquisition sees the company more than doubling the number of locations in the Freedom Boat Club network since the company was acquired by Brunswick in May 2019.
Bergoffen commented:
“Becoming a part of the Freedom Boat Club family has been a great experience and I’m excited for the future of the business.
“Our top priority has always been to enhance the boating experience for our members, and I am confident that will only continue to grow in the future.”
Glenn Bergoffen - former owner of Freedom Boat Club
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