MarineMax acquires marine retail platform

16th January 2023

MarineMax acquires marine retail platform

Recreational boat and yacht retailer MarineMax has completed the acquisition of online boat and marine retail platform, Boatzon, through its recently formed technology entity, New Wave Innovations.

Boatzon is a marine retail platform which retails new and used boats online, from cruisers and bass boats to pontoons and ski / wakeboard vessels, as well as offering other marine products online, such as trailers and engines. The company incorporates cutting-edge technology and mobile apps into its online platform, including FinTech and InsurTech solutions.

Shawn Berg, EVP, Chief Digital Officer of MarineMax and President of New Wave Innovations, said:

With its HQ in Clearwater, Florida, the boat and yacht retailer MarineMax’s portfolio is focused on premium brands, including Aquila, Boston Whaler and Sailfish, and sells both new and used boats and related products and services, including boat finance and servicing.

The company also owns Fraser Yachts Group and Northrop & Johnson, leading superyacht brokerage and luxury yacht services companies with operations in multiple countries.

Bryan Lenett, Co-Founder of Boatzon, commented:

The acquisition comes after MarineMax announced it had invested in the 100% online retailer in April 2022.

About MarineMax About Boatzon


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