Sailing brand Henri-Lloyd acquired by ODLO International
British sailing brand Henri-Lloyd has been acquired by performance brand ODLO, months after ODLO announced the acquisition of Janus, a merino clothing manufacturer.
Henri-Lloyd is the technical clothing partner for both SailGP Team GBR and INEOS Britannia. The sailing brand was founded 60 years ago by Henri Strzelecki, who set out to create the world’s best and most durable waterproof clothing. The company has created several world firsts within technical clothing that have since become industry standards, including seam taping garments for waterproofing and the invention of the nylon non-corrosive zip.
Hans Eckerström, Chairman of the board of Henri-Lloyd, sees the acquisition as an opportunity for further growth.
“The acquisition of Henri-Lloyd by ODLO opens up tremendous opportunities for the brand to reach its true potential to the benefit of all shareholders, both current and future.
“Joining a family of successful companies that share values and goals will accelerate our growth. Most importantly that journey will be based on quality, innovation and striving for sustainability – principles that the Henri-Lloyd team hold dearly.”
ODLO is a Norwegian company that was started over 70 years ago out of a need to create quality performance clothing that could function in notoriously harsh conditions. The company says this latest move solidifies the brand’s commitment to growth and scale through acquisition across its portfolio.
Hugo Maurstad, Chairman of ODLO’s Board, commented:
“We are excited about including Henri-Lloyd into our family of brands. It is an iconic brand with a proud history. Together with ODLO we aspire to further expand its product range and geographic footprint.
“Henri-Lloyd and ODLO are both companies that originated from technical innovations in outdoor sport apparel and they will complement each other going forward.”
Knut Are Hogberg, CEO of ODLO, is aiming to move the brands forward in terms of sustainability.
“By leveraging ODLO’s comprehensive infrastructure, we can concentrate investments towards the Henri-Lloyd brand and its customers while progressing on the ambitious sustainability agenda of all brands within ODLO International.
“We warmly welcome the Henri-Lloyd team to the ODLO family and look forward to working together going forward.”
The Henri-Lloyd team will remain located in Manchester, UK.