Company: SeaStar Solutions, Seloc Publishing
Business Type: Media Company
UK & International Business Sales and M&A News
Seloc Marine Manuals and online info services will enhance SeaStar’s ability to provide complete look-up, supply and information services to their customers.
SeaStar Solutions, leading manufacturer of mechanical and electronic steering and control systems, marine engine and drive parts and a wide range of OEM and aftermarket marine products, announced its acquisition of SELOC Publishing Company, a Pennsylvania-based publisher of marine engine service manuals, including SELOC Online, SELOC Pro and Counterman online parts database services.
“Adding SELOC to SeaStar Solutions’ portfolio of businesses makes perfect sense. It enhances our SONAR online parts application resource system and allows us to provide our customers with an even more complete parts look-up and supply solution. In fact, it goes one step further by allowing us to provide the installation instructions to make the entire job as easy as lookup, order and install.”
Tom Douglass, Vice President of Sales and Marketing for SeaStar Solutions
DIY boat owners, dealers and their service technicians have relied on SELOC manuals for more than 40 years. Their how-to manuals not only include detailed exploded-view drawings, photos and illustrations, but also provide easy-to-understand instructions that carefully guide the reader through everything from regular maintenance procedures to complex engine repairs. SELOC provides manuals for a wide range of marine engines, including 2- and 4-cycle outboards, stern drives, diesel engines and personal watercraft.
SELOC Publishing will continue to operate independently for the foreseeable future, as SeaStar Solutions works to integrate the SELOC database and info services into their Sierra Online Application Resource (SONAR) system. Present SELOC subscribers will continue with their programs without interruption or intrusion.
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